The demographic transition has been one of the greatest phenomena affecting development worldwide and its effects on gender equity are undeniable. Lower  fertility and ageing populations create both challenges and opportunities for  gender equity, while women still face obstacles towards labour, financial and digital inclusion. G20 countries are at very different stages of the process, yet most have birth rates below replacement levels and population is ageing. Adopting a comprehensive and intersectional approach to women’s economic empowerment that contemplates age – and gender – specific rights, priorities and needs is crucial to both fulfilling women’s rights and facing the challenges associated with demographic change.